Instagram Coverage System — Tennis Canada

The goal: make content decisions faster and the output more consistent across Tennis Canada's tournament coverage on Instagram.

A court line pulled from the existing brand identity became the backbone of the visual system, applied across every asset as a subtle but cohesive marker. Paired with a round-by-round publishing plan and a defined visual template.

Audited the account, presented 2025 performance data to build the case, and developed the full system: brand guidelines, publishing structure, and visual templates.

Adopted by the team and now used as the standard framework for tournament coverage.