National Bank Open — Tennis Canada

One of the biggest content moments of the year for Tennis Canada. A full-scale social media operation spanning sports coverage, sponsor activations, and lifestyle content, with each edition building on the last.

In 2025, the focus was on structure: new templates rooted in an updated brand identity, clearer editorial frameworks for sports reporting, and brand guidelines rolled out to the full team.

Pre-tournament, led key projects within the broader team. On site, acted as social media lead: assigned tasks, directed coverage in real time, created visuals, and collaborated with graphic designers and the video team.

2026 marks my fifth National Bank Open. Beyond NBO, I have supported coverage for eight on-site events including the Billie Jean King Cup Qualifiers and Davis Cup. Smaller in scale, same standards.