Cool Down - Tennis Canada
A three-part video series on post-match recovery routines. The challenge: turn a functional routine into content people actually want to watch.
A fast-paced editing approach with frequent angle changes, on-screen text, and sound design to keep a functional routine visually engaging.
Developed the concept and built detailed shot lists to guide both the remote shoot and the editing process. Supported the host through the shoot in real time, ensuring every angle was captured as planned. Edited the final videos, shaping the pacing and visual rhythm from start to finish.
The series was followed by a carousel, a different format that took the same content somewhere new.