An educational series on sports psychology, built with full creative freedom inside a larger content project.
Three videos, three sets. Victoria Mboko's comeback victory in Montreal as a real-life lens into the mindsets that define competitive tennis.
Developed the concept, shaped the creative direction, and guided the remote shoot in real time. Pushed the angle from coaching content toward player-driven storytelling. Edited using pacing, zooms, match footage, and text overlays to keep the energy moving.
Published on Instagram with a teaser story before each release. Performed above average for evergreen content on a sports account, with strong positive engagement in the comments.
